Introduction We no longer live in a world where you can create a single ad for all people to engage you on your terms without regards to demographics, preference, or buyer intent. Now, with information zipping between computers in microseconds, every potential customer can click-off your store and never hear from you again. That’s why […]

Introduction “The money is in the list”, the marketing gurus say. “Smash that like button, subscribe, and hit the notification bell to receive messages..” says the Youtubers. “Enter your email address here and receive a 10% discount off of your first purchase!”, says the online clothing store you clicked on by accident. Aside from being marginally annoying,

Just last year, global ecommerce sales alone amounted to a staggering $5.8 trillion and is only projected to keep growing. Not surprisingly, this was helped along as customer shopping preferences took to the web during the 2020 COVID-19 pandemic and only scaled upwards ever since. This paradigm shift enriched businesses while sinking others into oblivion, as entrepreneurs reorganized their